as a junior creative … as my job title should became, I am in a continuous search for innovation, for new stuff and spectacular cool projects, this including architectural projects, lighting and technological innovations, that could successfully be used in advertising campaigns for our clients. This is how I have found it: “Dubai :The Ice bar, Middle East’s first ice lounge“, and afterwards “The world’s first luxury underwater hotel – Hydropolis Underwater Hotel, Dubai, UAE“

It is like they are part of a completely different world, centuries in front of us … we are babies learning how to walk by stepping on a soft carpet … so we would not harm ourselves when falling … they are the forgoers of the world, the innovators and heads of evolution. They have financial power and culture need and they are ahead of evolution, they will take us with them, and support our development … and we desconsider them.

Life is different in Arabia, in Dubai. Most of us are unable to imagine the advance in evolution they got, for me it was diffiicult to convince myself , these projects are real, are finished and populated with normal, living people, and there are!

Hopefully I will have the opportunity to see and experience them!